I'm sure you've heard that before: words matter. But finding the RIGHT words can be tricky. How do you find the right words? If you're a leader -- dev lead, architect, manager, scrum master, executive -- how do you choose words that inspire people to follow you? How do you choose the words that help you to lead organizational change? How do you choose words to lead when things aren't going well?

In this session, Ben will show you how use linguistic frames to lead change, lead through adversity, and rebuild trust & credibility in your teams.

You will learn:

• What linguistic frames are
• How to use positive words vs negative words to lead change
• How to improve relations with unhappy, distrustful customers and stakeholders