Developers from small startups to big enterprise are building "cool" applications on Azure SQL Database, and disrupting their industries. From COVID vaccine monitoring, to rerouting power in the event of a snowstorm, to highly trusted banking interchanges, Azure SQL DB serves as the backbone for widely diverse applications. Whether supporting a few users or a few million users, whether the dataset is a few thousand rows or few trillion rows, developers pick Azure SQL Database as the database of choice. In this demo-filled session you will see how new innovations in Azure SQL Database are driving business scenarios previously impossible to deliver at cloud-scale.